
SEEDS OF CHANGE
Site has been redesigned
CHALLENGE
Combine 3 separate websites (Seeds, Foods, and Grants for Small local and neighborhood gardens) into a single one, recipes, modernize it. Oh, and add e-commerce too.
SOLUTION
The Solution came via storytelling and cross-selling:
From SEED to PLATE... to COMMUNITIES
(and by the way, here are great RECIPES for all of those)
Every page of the experience cross sells are looking at seeds for Tomatoes, the page will contain:
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Recipes that use tomatoes
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Food products that contain tomatoes
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UGC about tomatoes
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Content related to other Summer Vegetables
RESPONSIBILITIES
Strategist, UX designer and team leader, CX Developer and User testing lead
Seamlessly merging the 3 sites
Header explorations combining the 3 sites and content maps were defined before starting on sitemaps and wireframes,


Sitemap - Defining path to purchase from the start

Wireframes
![]() HOMEPAGE | ![]() Business Landing Page | ![]() Category Page |
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![]() Product Detail Page |
Before & After
